Ray Kogan

About Ray Kogan

Ray Kogan has more than 30 years of experience in the practice, management, and marketing of architecture, engineering, and construction services. He has worked with more than 150 architecture, engineering, and construction firms to develop their strategic plans.

A Vision for the New Year (and beyond)

The dawn of a new year is a terrific time to take a step back and gain perspective on where your firm is going. By that, I mean you should review your firm’s vision or—if your firm doesn’t have a written vision—by all means take the time to develop one. Some design firm leaders tend [...]

2017-01-28T18:26:04-05:00By |Thinking Strategically|

The Leadership Gap

Strategic planning can bring out the best or worst in a firm, and sometimes in its leaders. One of the most widespread, damaging, and avoidable patterns I see is a leadership gap between the current CEO (or president or managing partner) and the next level. The symptoms of this gap can be seen from both [...]

2016-05-21T12:52:33-04:00By |Thinking Strategically|

The Ultimate Communications Tool

When I work with a firm to help develop its strategic plan, I especially enjoy meeting one-on-one with management and staff to listen to their thoughts and concerns. While each company has its own unique issues, I tend to hear one particular question a great deal: “Where is our firm going?” Upon noticing this comment [...]

2017-01-28T18:26:06-05:00By |Thinking Strategically|

How Long is Too Long?

When I first began making presentations to industry groups about strategic planning (a couple of decades ago…) I would open with an audience poll asking which firms actually had a strategic plan. At the time, about half the hands went up. I hardly have to ask that question today, because in my experience almost every [...]

2017-01-28T18:26:06-05:00By |Thinking Strategically|
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