Dear Clients and Friends
I hope you had a wonderful Thanksgiving holiday, complete with everything that makes it wonderful for you!
We certainly have a lot to be grateful for. Of course, our families, our good friends, and our health. Also, that we live in a world, and at a time, when we can enjoy a quality of life our predecessors and ancestors could never have dreamed. Finally, the success of our businesses, due in no small part to the hard, hard work you, your partners, and your people have poured into your firms. And, not to take anything away from all of your efforts, but our economy, our industry, and our professions have been buoyed by an extraordinarily long and sustained economic boom since coming out of the 2008 recession.
So, yes, we have a great deal to be thankful for.
But wait, there’s more. A while ago, I stumbled upon a short phrase that resonated with me as soon as I read it. As I’ve shared it with some of my clients since then, it seems to have become a strong motivator for them, too.
“We haven’t come this far, just to come this far.”
There’s an enormous difference between being thankful and being content. Wherever you may be in your professional career—on the uphill climb, or nearing the end—ongoing motivation to do more and do better is crucial to success. The world isn’t standing still, and neither can you.
Think about the progress you and your firm have made. Think about what got you and your firm this far. Now challenge yourself and the hard-working people around you not to be content with all you’ve achieved, but to set the bar yet higher so that you have even more to be grateful for in the future.
If you have thoughts about this, I’d love to hear from you at rkogan@kogancompany.com.
Ray Kogan
